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9781349425884 - T. Blackett; R. Robins: Brand Medicine - Book
1
T. Blackett; R. Robins (?):

Brand Medicine (?)

Delivery from: United States of AmericaBook is in english languageNew book

ISBN: 9781349425884 (?) or 1349425885, in english, Springer Science+Business Media, New

ISK 11,744 ($ 99.00)¹(free shipping, without obligation)
In Stock
From Seller/Antiquarian
Advertising, brand, branding, business strategy, communication, design, Distribution, management, pharmaceutical industry, public relations, trade, Business and Management; Business Strategy/Leadership; Marketing; Economics, general, Book
Seller order number: 9781349425884
Platform order number Springer.com (US): sus-9781349425884
Category: Books
Data from 04/11/2017 08:44h
ISBN (alternative notations): 1-349-42588-5, 978-1-349-42588-4
9781349425884 - Palgrave Macmillan: Brand Medicine: The Role of Branding in the Pharmaceutical Industry - Book
2
Palgrave Macmillan (?):

Brand Medicine: The Role of Branding in the Pharmaceutical Industry (?)

Delivery from: GermanyBook is in english languageNew book

ISBN: 9781349425884 (?) or 1349425885, in english, New

ISK 12,193 ( 97.00)¹(without obligation)
plus shipping, Versandfertig in 1 - 2 Wochen
From Seller/Antiquarian
The Role of Branding in the Pharmaceutical Industry, As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
Seller order number: 46150188
Platform order number Buch.de: 223f67aa38fb1f5c372ba513aa2b46 4d
Category: Bücher / Fremdsprachige Bücher / Englische Bücher
Keywords: Bücher
Data from 04/11/2017 08:44h
ISBN (alternative notations): 1-349-42588-5, 978-1-349-42588-4
9781349425884 - T. Blackett: Brand Medicine: The Role of Branding in the Pharmaceutical Industry - Book
3
T. Blackett (?):

Brand Medicine: The Role of Branding in the Pharmaceutical Industry (?)

Delivery from: United States of AmericaBook is in english languageThis is a paperback bookNew book

ISBN: 9781349425884 (?) or 1349425885, in english, Palgrave Macmillan UK, Paperback, New

ISK 11,087 ($ 93.46)¹(free shipping, without obligation)
In Stock
From Seller/Antiquarian
Brand-Medicine~~T-Blackett, Brand Medicine: The Role of Branding in the Pharmaceutical Industry, paperback
seller comment:
new
Seller order number: 9781349425884
Platform order number BarnesAndNoble.com: bn-9781349425884
Category: Business>Management>Mgt/Leadership
Data from 04/11/2017 08:44h
ISBN (alternative notations): 1-349-42588-5, 978-1-349-42588-4
9781349425884 - Palgrave Macmillan: Brand Medicine: The Role of Branding in the Pharmaceutical Industry - Book
4
Palgrave Macmillan (?):

Brand Medicine: The Role of Branding in the Pharmaceutical Industry (2001) (?)

Delivery from: SwitzerlandBook is in english languageThis is a paperback bookNew book

ISBN: 9781349425884 (?) or 1349425885, in english, Palgrave Macmillan, Paperback, New

ISK 13,975 (Fr. 118.90)¹ + Shipping: ISK 4,231 (Fr. 36.00)¹ = ISK 18,206 (Fr. 154.90)¹(without obligation)
Versandfertig innert 3 Wochen
From Seller/Antiquarian
The Role of Branding in the Pharmaceutical Industry, As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world´s leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management. Taschenbuch, 27.04.2001
Seller order number: 46150188
Platform order number Buch.ch: 734447636
Category: Bücher > Fremdsprachige Bücher > Englische Bücher, Buch (fremdspr.)
Keywords: Distribution
Data from 04/11/2017 08:44h
ISBN (alternative notations): 1-349-42588-5, 978-1-349-42588-4
9781349425884 - Tom Blackett: Brand Medicine - Book
5
Tom Blackett (?):

Brand Medicine (?)

Delivery from: United Kingdom of Great Britain and Northern IrelandBook is in english languageNew book

ISBN: 9781349425884 (?) or 1349425885, in english, Palgrave Macmillan, New

ISK 8,830 (£ 59.98)¹(free shipping, without obligation)
in-stock
From Seller/Antiquarian
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
Seller order number: 9781349425884
Platform order number Wordery.com: 9781349425884
Data from 04/11/2017 08:44h
ISBN (alternative notations): 1-349-42588-5, 978-1-349-42588-4

9781349425884

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