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9783319159706 - Nicolas Werro: Fuzzy Classification of Online Customers (Fuzzy Management Methods) - Book
1
Nicolas Werro (?):

Fuzzy Classification of Online Customers (Fuzzy Management Methods) (2015) (?)

Delivery from: United Kingdom of Great Britain and Northern IrelandBook is in english languageNew bookeBook, e-Book, digital bookproduct for digital download

ISBN: 9783319159706 (?) or 3319159704, in english, 141 pages, 2015. Edition, Springer, New, ebook, digital download

ISK 9,982 (£ 68.40)¹(free shipping, without obligation)
e-book untuk muat turun, Penghantaran percuma.
From Seller/Antiquarian
This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar., Kindle Edition, Edisi: 2015, Format: Kindle eBook, Label: Springer, Springer, Kumpulan produk: eBooks, Diterbitkan: 2015-02-26, Tarikh keluaran: 2015-02-26, Studio: Springer
Platform order number Amazon.co.uk: B00U2525EM
Keywords: Books, Business, Finance & Law, E-Commerce, E-commerce, Managers' Guides to Computing, Management, Call Centre Management, Information Management, Sales & Marketing, Brands & Corporate Identity, Market Research, Marketing Management, Sales Techniques, Computing & Internet, Computer Science, Artificial Intelligence, Amazon, Ebay, Digital Lifestyle, Online Shopping, Programming, Algorithms, Kindle Store, Kindle eBooks, Business & Finance, Industries & Professions, Information Technology, Management & Leadership, Marketing & Sales, Tech Culture & Computer Literacy
Data from 03/22/2017 23:22h
ISBN (alternative notations): 3-319-15970-4, 978-3-319-15970-6
9783319159706 - Fuzzy Classification of Online Customers als eBook von Nicolas Werro, Nicolas Werro - Book
2

Fuzzy Classification of Online Customers als eBook von Nicolas Werro, Nicolas Werro (2015) (?)

Delivery from: United Kingdom of Great Britain and Northern IrelandGerman bookNew book

ISBN: 9783319159706 (?) or 3319159704, in german, Springer International Publishing, New

ISK 8,959 ( 70.99)¹(free shipping, without obligation)
Free shipping
From Seller/Antiquarian
Fuzzy Classification of Online Customers ab 70.99 EURO Auflage 2015
Seller order number: 25047593
Platform order number Ebook.de (EB): 21229622231
Category: eBooks > Wirtschaft
Data from 02/06/2018 07:51h
ISBN (alternative notations): 3-319-15970-4, 978-3-319-15970-6
9783319159706 - Nicolas Werro: Fuzzy Classification of Online Customers - Book
3
Nicolas Werro (?):

Fuzzy Classification of Online Customers (?)

Delivery from: GermanyGerman bookNew bookeBook, e-Book, digital bookproduct for digital download

ISBN: 9783319159706 (?) or 3319159704, in german, Springer International Publishing, New, ebook, digital download

ISK 10,511 ( 83.29)¹(free shipping, without obligation)
Free shipping
From Seller/Antiquarian
Fuzzy Classification of Online Customers: This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language`s grammar. Englisch, Ebook
Seller order number: 9783319159706
Platform order number Rheinberg-Buch.de (N): 18889_268807_9783319159706
Data from 02/06/2018 07:51h
ISBN (alternative notations): 3-319-15970-4, 978-3-319-15970-6
9783319159706 - Fuzzy Classification of Online Customers - Book
4

Fuzzy Classification of Online Customers (2015) (?)

Delivery from: United Kingdom of Great Britain and Northern IrelandGerman bookNew book

ISBN: 9783319159706 (?) or 3319159704, in german, New

ISK 8,959 ( 70.99)¹(free shipping, without obligation)
Free shipping
From Seller/Antiquarian
Fuzzy Classification of Online Customers ab 70.99 € als pdf eBook: Auflage 2015. Aus dem Bereich: eBooks, Wirtschaft,
Seller order number: 25047593
Platform order number Hugendubel.de (EB): 21210416853
Category: Medien > Bücher
Data from 02/06/2018 07:51h
ISBN (alternative notations): 3-319-15970-4, 978-3-319-15970-6

9783319159706

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